Previous winners of the Design against fur competition...

Last year's design against fur competition focused on the trade in rabbit fur

Winning entry  (Chris Lishman and Jennifer Cheng - Newcastle College)

I'm not really sure how much I like this - the creative idea is very clever and had been executed well, I guess I would prefer something more hand crafted as oppose to an collage of different digital imagery. It does make me think that may be digital work is favoured, which would put me at a bit of a disadvantage as this is certainly not my strong point.

Second prize entry  (Georgina Martin - Plymouth College of Art)

This poster design was done by someone from PCA, which is really encouraging as it makes all the competitions I have been researching seem a little more possible to become a finalist within. Again this is a kind of digital collage, which seems to cement the preferance for digital imagery by the competition judges.

Thrid prize entry (Joseph Stayte - Gloucestershire College)

This is very similar to the second prize entry. Having looked at all these entries, I've come to the conclusion that a strong creative idea seems to be the key to being successful. All the images have been digitally produced (each one is a digital collage of sorts, with no hand rendered imagery present), which I must admit to being something which I would not do. I think I'd have to research the more previous finalists and see if this is an ongoing trend or merely one which featured in last year's competition. If the favouring of digital imagery is an ongoing trend, then it may be best not to enter this competition as this is certainly not a strong area for me.